How the Growth of AI changes Customer Support Experience



The growth of AI changes customer support experience this year by rapidly transforming the way companies interact with their prospects and customers. An exclusive MIT Technology Review Insights’ survey of over 1000 business leaders, “The global AI agenda,” noted that customer success and service is the area where AI deployment is highly active. By 2022, 73% of respondents said it will remain the leading area of AI use in companies. Artificial intelligence has become a reality that is impacting the world on a daily basis and the most effective ways to harness AI is through customer service and support- the fast 24/7 functionality of AI to solve customer queries any time of the day. AI is hugely impacting every business and transforming business processes from data collection to customer onboarding and retention. It saves time, cost and is highly meaningful in terms of returns to the customer and client. Customer service is the root of any digital transformation and with AI in it, one can improve everyday experiences for customers. Gartner once declared that 89% of businesses will compete only on customer experience in a battlefield.

Need for AI in Customer Support Experience

Artificial intelligence can be useful to provide convenient, informed experience throughout the customer journey. Data insights are supremely useful in any company and with artificial intelligence, there is a customer dataset enhancement. AI can make the whole process clear, unleash value, and hand hold data to customer success agents or sales personnel. AI can mine customer data from far reaches like product usage, account management, logistics, billing, promotions, pre-purchase period, post-purchase period, surveys, and even online queries. Impactful insights often ignored by the team can be extracted to deliver a superior quality customer experience. Taking advantage of technology is highly important for quality online presence. You need to make sure your business is highly adaptable to digital transformation. Customer service experience can be impacted heavily if AI and machine learning make an entry. But let’s see three important features of AI in customer service.

Features of AI in Customer Service

  1. Efficiency Companies have invested in AI to improve efficiency, decrease complaint resolution times in Customer support. Top organizations have also looked to connect with customers seamless and provide a personalised experience. Experience is the ultimate differentiator between brands. AI facilitates quick transfer of information, right and rapid resolution and creates interactions that feel personalised.

  2. Building connectivity AI algorithms lead to better connectivity, cross device sync and collaboration between data sets and make it easier for organisations to connect across cloud platforms. AI also makes it easier to connect to technologies, CRM systems, contact centres and more.

  3. Empowering self-service AI eliminates the need to wait. Imagine, being ‘on hold’ for the next 30 minutes. It simply has changed customer success equations by answering common questions in a jiffy. This leaves a happy, satisfied customer and agents who are available to handle more complex queries. It doesn’t even get upset and gives customers the feeling of ‘self-help’ which is highly loved and intuitive.

9 AI Trends in Customer Support

Here are some important AI trends to look forward that will change the face of customer success and support:

1. Simple Solutions to Everyday Issues

Poor customer service can have grave ramifications to any business. Any failure to meet customer service expectations and requests with accuracy and friendliness can cost companies billions. Therefore, customer service agents are mainly AI driven. To deliver in less time with high resolution capabilities that can increase customer satisfaction scores. Since AI agents are built with language understanding capabilities, they can reinforce learning in a better manner and communicate faster. It reduces the time taken to answer simple questions or queries.


2. Chatbot Evolution

Chatbots are so common that even we interact with them frequently. A simple popup on a computer screen shows the company or brand is willing to answer questions. Chatbots have driven solutions to save time as well as cut costs.


Though chatbots lack contextual awareness and emotion. The benefit is high as they answer most customer queries and continue to impact our lives. Alexa and Google Assistant are now hugely popular and are utilized to enhance customer experience. Though chatbots are still improving, there is no doubt that the future has a lot of them, it has been estimated that almost 91% of users on the internet will use chatbots as part of their daily lives by 2021. Chatbots can also be particularly helpful in social media platforms.


3. Reduced Response time to customer queries

Mostly customers ask questions an AI agent can answer. These agents offer a quick and easy resolution to customer issues and queries. With reduced time, customer feels important and satisfied that queries have been met and stays invested. This is vital to improve customer retention via customer experience. It also comes with predictive customisation which will improve customer experience to create automatic, hassle-free and quick responses. Errors and delays in handling clients are lesser with AI and machine learning tools.


4. Improved Customer Journeys

Customer Journey is now important to determine and this is where AI will play a major role. Data integration powered by AI is increasing and its important to harness the potential. Integrating the right communication with AI can improve customer journey. Relying on machine learning and AI can help make smarter decisions for customers and improve overall efficiency and personalization. AI also helps in crafting customer journeys based on the questions they ask, issues they face and thus aids early warning detection of customer churn. AI can zone out areas where a customer is likely to ask question or have an issue based on predictive analysis which improves customer journey.


5. AI-authorized Analytics for customer perception

AI plays an important role in feeding information into the marketing automation, CRM, and other operational tools. AI makes customers understand employee behavior, product usage and other opportunities. Tools such as text analysis, face identification, and machine learning can provide more insights on customer behavior. AI can organize different sources of data both structured and unstructured to identify trends, meet expectation, and fulfil customer demands. With these analytics, employees can understand what customers perceive of them and aid with the right targeting to increase upselling and sales.


6. Informed Recommendations

Through AI, customers can receive customised recommendations. Like suppose, they have purchased a course on social media marketing, an AI system can recommend other courses either similar or those meant to amplify knowledge. Through this, customers will gain a better experience and look forward to more interaction with the company. Through informed recommendations, customer success teams can also analyse users better and comprehend their user adoption levels, product success rate, or even predict customer churn.


7. Predictive Personalized Experience

Artificial intelligence can analyse customer reaction to different products and services and suggest personalised experiences. Through their understanding of a buyer journey, companies can build marketing campaigns that target customers best. Close to 78% of internet users believe that personalised experiences increase their purchasing intent. AI in this process is infused with emotions to make the customer experience interactions streamlined.


8. Quantify the ROI on Customer experience initiatives

Through AI analytics, it is possible to identify customer issues right from the onboarding process and if there is any lagging issue, initiatives to improve the process can be taken to increase impact. Even during the onboarding if the customers have questions, they can use AI to predict the most frequent ones and add it to the customer onboarding. This way customers feel delighted on receiving answers, and the financial impact is saved.


9. AI Analytics can increase Cross-Sell Rates

Artificial intelligence can increase cross-selling to customers. Suppose a company offers phone as well as internet connection services, through AI cross-selling of the two offerings is possible. An analysis of customer behaviour with predictive techniques can lead to a lot of cross-selling. Additional services from a brand you are already happy with will only lead to more association. And to increase that happiness, AI is fundamental for its predictive nature and quick support systems.

Growth of AI in Customer Support Experience this year

AI is the future and the demand is increasing rapidly as they can deliver the best customer experience to customers. It is also important to maintain a proper dataset and regularly update algorithms to make sure everything is efficient. As it simplifies the delivery of meaningful message to a customer, AI is here to stay and help bring a revolution in customer success. However, there is a lot of cynicism due to privacy issues, lack of human emotions and human interaction. Studies have shown that overreliance on human customer support agents is responsible and that aspect will wane with time. If a chatbot is not able to answer a query, companies are now directing it to a human customer success representative to figure out the issue. Many companies are still unclear of the artificial intelligence evolution and do not know where to begin. In all, it can be concluded that AI-enabled customer support experience or journey can be very simple, offer high analytics, deliver great customer experiences, and rapidly improve customer satisfaction. It is a great way to become a competitive advantage and infuse it in applications to enhance most aspects of customer experience. Growth Hackers is a digital marketing agency that not only helps you with your customer's journey throughout your business, but also your overall business success. We also help businesses with content marketing, social media marketing, emails, growth hacking and more. Send Growth Hackers a message to start growing your business and generate quality connections that converts to sales!


Source: Paper.li