A 5-Step Guide for Conducting Market Research for Startups



We all used to do our homework before attending the next class during our school days. Doing homework was imperative then. Doing homework is imperative now as well. Replace homework with the market research for startups today. Observe the connection! Market Research = Homework A match made in heaven. Here is a simple warning. Without conducting a good market research for startup, it will fail. You surely don’t want your startup to meet the bad fate as Webvan. Do you? Without further ado, let’s begin.


Purpose of Market Research

What if I say that doing market research for startup or more precisely, market analysis is the backbone of any business? All startup owners must invest a good amount of time and effort in this sole activity. Being a startup owner, you must understand what actually market research for startups is all about. In simple terms, it is the process of gathering qualitative and quantitative data to assess the overall situation and structure of the market, which in turn helps you gauge the possibilities of ensuring long-term strategic gains for your startup. Once the data is with you, you can use mathematical and statistical tools to analyze and interpret it. The precise interpretation about the size of the market, the value of the market, possibilities of market expansion, number of sellable and buyable products, gives startup owners the ability to make informed decisions about launching their startups at the right time. Conducting thorough market research will also allow startup owners to opt for sustainable growth strategies that will help them in the long run. This whole process serves the purpose of market research fittingly well. If you own a fairly new startup, you must be well prepared to cover all the basics, including your content, marketing operations, distribution sales, service, and customer support teams must be on the same page before making any strategic decision about