16 Top Marketing Blogs and Publications You Need to Be Following

The marketing industry must constantly evolve alongside the audiences it attempts to reach. Cutting-edge is adequate, and everything else falls by the wayside. I've often said that the one main secret to my success is my possession of an unquenchable thirst for knowledge and curiosity. Without that, it's hard to stay relevant in a space that changes so rapidly. That being said, where can marketers go to learn from influencers within the industry?

There's a variety of blogs in social media, content marketing, and other different marketing verticals, so it's difficult to identify which ones best serve general marketing needs. Some blogs and publications supply the knowledge every marketing professional requires.

Also, they all offer critical resources for the application, not just the digestion, of what they're trying to teach. Here are 16 marketing blogs and publications you should add to your reading list this year.

1. MarketingProfs

Whether you're seeking industry trends, topical overviews, or professional development, MarketingProfs is a blog for marketers of any ilk. Typically, umbrella sites don't deliver unique insights. But, as a network of marketers--supported and read by marketers--MarketingProfs is constantly stocked with legitimate content.

Key Resource: Marketing Guides and Reports

Processes and procedures can be hard to define for first-time entrepreneurs. The guides and reports provided by MarketingProfs can be a life raft when beta testing email automation, for instance.

2. Business Insider

A rising star in the content world, Business Insider publishes on markets and strategy, daily. Think of it as the Huffington Post for business and marketing professionals.

Key Resource: BI Intelligence

Beyond the content that Business Insider already produces, Intelligence is the company's research arm. Utilized by Fortune 1000 companies and startups alike, it provides data-driven solutions "essential for corporate decision making."

3. The Knowledge Bank

Influence & Co. specializes in creating and distributing content to influence an audience and raise the profile of a company's key employees. But the company's blog touches on all aspects of content marketing and branding--from thought leadership and content creation to lead generation and content distribution.