• marcuslansky

Tips for Solopreneurs: 10 Types of Freelancers and Technologies to Boost Your Business

Updated: Nov 25, 2020



As a solopreneur, you’re probably used to wearing many hats and juggling everything from the

day-to-day responsibilities of running your business to other tasks like IT, bookkeeping, and

marketing. However, you could delegate some of these responsibilities to freelancers and

contractors — or use technology to simplify your life as a solopreneur. To explore 10 types of

freelancers and technologies that can help to boost your business, read on!


1. Writers

Even if you’re a freelance writer yourself, you may benefit from hiring another writer to assist

you in creating content for your professional writing portfolio and blog — and guest posting on

other websites. While you could certainly write your own content, you may not have the time or

energy to do so if you’re busy working on larger projects.


2. Web Developers

If you don’t already have a solopreneur website, it’s time to create one yourself using a website

builder — or hire a freelance web developer to assist you. As a solopreneur, a strong online

presence and an updated website and blog are crucial to attracting new clients and improving

your website’s search engine ranking.


3. Virtual Assistants

Virtual assistants can help busy solopreneurs with everything from managing their social media

accounts to checking and responding to emails and phone calls. But since many virtual

assistants are skilled in a variety of areas, they can also help solopreneurs with the things they

don’t know — or care — to do on their own.


4. Marketers

A strong digital marketing strategy is essential when you’re a solopreneur, but it may be

challenging to find the time to update your business website, post regularly on social media, and

manage an email marketing campaign when you’re running a business on your own. To keep

up with competing solopreneurs, however, it’s important to prioritize your digital marketing

strategy — or hire freelance marketers to assist you.


5. Bookkeepers

As a solopreneur, you’re also responsible for understanding your tax obligations, paying

quarterly estimated taxes, and tracking your business earnings and expenses. To help you with

your accounting and bookkeeping, however, it may be worthwhile to hire a bookkeeper —

especially if your books are frequently outdated and/or you’re consistently making mistakes that

end up costing you money down the road.


6. Social Media Scheduling Tools

Even if you don’t hire a freelance marketer or virtual assistant to help you with scheduling and

posting content to your social media networks, you can take some of the weight off your

shoulders by using social media management tools.


7. IT Assistance

To reduce overhead costs, boost productivity, and grow your small business naturally over time,

it’s to your benefit to work with a remote IT administrator. This person will be able to tackle

network and systems management, security monitoring, data storage, and even hardware and

software needs. If you run an online shop or have a mobile app, this person will be able to

monitor application performance to make sure everything is running smoothly.


8. Design Tools

If a freelance graphic designer isn’t in the budget, online tools can help you to create everything

from infographics and animated social media posts to business cards and brochures. You can

even find royalty-free images online that don’t cost a dime.


9. Accounting Software

If hiring a bookkeeper isn’t the right move for you, you can still take some of the stress out of

tracking your earnings, deductions, and expenditures.


10. Project Management Software

To keep you productive and on track to succeed as a solopreneur, utilize project management

tools. These tools will save you time and money so you can focus your energy on the tasks that

drive your small business.


A Final Word


Whether you hire one or more freelancers or turn to technology, the help you enlist should

simplify your life as a solopreneur. Outsourcing your work won’t make you any less of a Rockstar

solopreneur, and it will allow you to focus your time and energy on the projects that matter most

to you and your small business.


Written by -

Marcus Lansky

website - abilitator.biz


Resources: delegate

hiring another writer

web developer

skilled in a variety of areas

your accounting

management tools

performance

These tools


The Tech Platform

www.thetechplatform.com


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