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Running a successful small business is never an easy feat. With the added pressures of the
COVID-19 pandemic, however, keeping your small business open can feel like an
insurmountable challenge. The key to staying afloat and ensuring continued success may just
be to innovate your small business with updates that will protect your profits. If you need some
help coming up with these changes, consider the following improvements for your business.
Getting Started
If you're in the beginning stages of starting a business during the pandemic, gathering all the
info and paperwork you need to file with the State can feel overwhelming. The good news is you
don't have to go it alone -- it's a good idea to hire help, especially these days when added stress
seems never-ending. With the right online formation service, you can successfully launch your
business and undergo a smoother, faster filing process.
Enhance Security
While times of crisis can bring out the best in people, they can also bring out the worst.
Unfortunately, cybercriminals are using the pandemic to their advantage and preying on
vulnerable businesses and customers that are already stressed out. So, if your online security is
below par, now is the time to make improvements. If you fail to take action now, your data or the
data of customers could be put at risk, and you could end up the target of a hack or security
breach.
Even under normal circumstances, data breaches can cost your small business big time and
can even cause your business to go under. During times of crisis and economic uncertainty, a
security incident can be even more damaging. If you operate out of an office or storefront,
physical security should also be a priority. Protecting your property and information could be as
simple as installing an upgraded security system.
Upgrade Websites
Your customers may not be able to visit your office or store, but they can still connect with your
small business online. That’s why it’s more important than ever to make sure that your small
business website is user-friendly and engaging enough to keep your existing customers coming
back and to encourage relationships with new customers. If you are tech-savvy or have a staff
member who is comfortable using tech, you can always use a website builder to give your site a
makeover with minimal time and expense. Many website builders even offer free or discounted
services to help small businesses stay afloat amidst COVID challenges.
Since most customers will connect with your website via a search engine, search engine
optimization is also crucial. This can be a complex process to figure out on your own, although
SEO tips and tools can certainly help. So you may want to consult a professional who can assist
you with this project.
Improve Branding
The right branding can really set your business — and your business website — apart from the
competition. So if you have some time on your hands and are looking to improve your business,
you may want to work on refreshing your brand. There are several elements involved in this
makeover process but each one can add up to an increase in profits for your small business.
You can begin this task by strategizing with your team to figure out how COVID and related
changes have shifted the experience and needs of your customers, your staff, and your overall
business. Be sure to show your team that you are committed to instituting this refresh from the
top down so they will be excited to help your business succeed. Aside from reinvigorating staff,
boosting your brand can also help to excite customers and encourage them to invest in your
small business. So, consider adding this project to your pandemic response plan.
Hopefully, you can use the tips and tools mentioned above to boost your business during these
difficult times. You can DIY most of these improvements, but sometimes you may need a little
help. When this is the case, or when you find yourself short on time, using reliable freelancers
such as virtual assistants and marketing consultants could be your best bet for keeping your
doors open.
If you're in the tech industry and want to share your expertise with a large community of tech
enthusiasts, consider starting a blog or migrating your existing content with TheTechPlatform,
where you can gain more viewers and be featured in a monthly newsletter and magazine.
Written by : Marcus Lansky
Website : http://abilitator.biz/
Resources: successfully launch
The Tech Platform