8 Steps to Create a Successful Video Marketing Strategy for Your Business


People want to experience your brand, which is why visual marketing is on the rise mainly through the medium of videos. However, mediocre and random efforts won't take you anywhere, anymore. Video marketing strategy is something viewers unconsciously expect. Businesses know they need it, and marketers are overwhelmed to produce it. But it doesn't have to be overwhelming! Chances are you already know and have been following some of these steps to produce your video content. However, let's walk through a comprehensive, step-by-step guide to create a successful video marketing strategy for your business that will help you make the most impact.

Identify your audience and set campaign goals

The core of every successful video marketing strategy is compelling research. Who are you trying to reach with your videos? What do you want to achieve? What are your goals? These are only a few questions you should have an answer to before proceeding to the next step. There is no point in creating fantastic video content and pay to have it play on platforms that your target audience rarely visit. Similarly, you don't want to make a video that jumps right onto your product and invites the viewers to sign-up or make a purchase when they don't know who you are. With each video, you want to capitalize on its ability to connect with your viewers, so make sure you are catering to the right audience, right channel, and with the right purpose.

Integrate right branding across the videos and messaging

Messaging is very important in this time and age. Based on a survey by Adobe & Page Fair, there are approximately 200 million monthly active users of ad-block software globally. People no longer want to see loud, in-your-face marketing videos that feel like a sales pitch. Instead, they want real, authentic, and helpful content. Which is why the right messaging is a significant step of creating a successful video marketing strategy. You want to stay true to your brand's personality and focus on providing value for your audience instead of just selling. Show them what they want to see. Answer their concerns, give solutions to their problems, or tell them how they can drive the most value from your product. With the right messaging, you can make the most buzz within the industry.

Types of videos to engage with the right audience

The progression of digital marketing to video marketing has been super exciting to watch. Since the last few years, the shift towards videos as a medium for entertainment and content consumption has been on the rise. Now, more than 250 million hours of video are being watched each day on YouTube, making it a great time and opportunity to show your audience some variety. Any professional video production studio can help you understand that there are several types of video. This includes: whiteboard, 2D animation, live-action, motion graphics, screencast, 3D animation, typography, demo videos, and so on. However, for each video marketing campaign, you have to make sure you analyze the purpose, goals, and impact you want to achieve to select the best video type, style, and more. With a comprehensive 7-step process of video production, you can build any video you like. Besides, you have to provide a variety of video content for all customers in different stages of the marketing funnel. For example, someone in the awareness stage might want to a problem-solution concept video that identifies with their challenges and provides answers.

Make sure you have a realistic budget

The budget of your video campaigns highly depends on several factors; like the style of your video. Some other elements that can affect the budget are video length, the complexity of animations or designs, the expertise of your team, and so on. However, there is no one-solution for this step. When you decide the type of video you want to create based on the goals of the video marketing campaign, with some basic online search, you can find a range for how much this kind of video will cost you. However, make sure you take some time for the research and understand how much you need to invest in producing the results you want.

Optimize your videos for the right platform


One aspect of making the most impact with your video marketing strategy is to identify the right platform to share your video content. You want to find out where your target audience is most active and understand what kind of videos get the most traction on such a platform(s). When you decide the platform where you are going to launch your video marketing campaign, you need to optimize your video to get as much engagement as possible. For example, videos on Facebook are shorter and the messaging is kept more relatable and high-spirited as the audiences are looking to be entertained